Vertellus is growing in fabric and home care. Effective Oct. 1, Vertellus ended its relationship with Ashland, which formerly served as the exclusive distributor of Vertellus’ patented PVNO dye transfer inhibitor technology sold under the Chromabond name, and will market these products solely under the Reilline resin brand.

Vertellus’ decision reflects the company’s focus on expanding its chemistries for customers in the fabric and home care sector. 
Bradley Buehler, business director for Vertellus’ personal and consumer care products, said that the transition would allow Vertellus to work more closely and strategically with customers.

“The transition to Reilline resins will facilitate an enhanced understanding of customer needs, ultimately helping us deliver more value to customers,” Buehler said. He added that Vertellus would continue to produce the identical dye transfer inhibitor product using the same equipment, processes and manufacturing technologies.

The Reilline name succeeds Chromabond as the premier dye transfer inhibitor for detergent and laundry product manufacturers around the world.

As Vertellus continues its role as manufacturer of the popular dye transfer inhibitor, it is also bringing Reilline sales and marketing operations in-house, creating an infrastructure that will support the introduction of additional home and fabric care technologies.
A value-added ingredient in high-performance detergents and laundry care products for more than a decade, the Reilline technology has emerged as a best-performing and cost effective agent for capturing fugitive dyes in the laundry process.

Manufacturers of the world’s leading color-safe detergents and the consumers they serve have broadly accepted Reilline’s dye transfer inhibitors, according to the company.

More info: www.vertellus.com